Local Media Consortium Releases 2022 Member Economic Impact Report
Strength-in-numbers business model delivered $54 million in cumulative revenue and cost savings to publishers in 2021, realized 34%...
LMC Renews Partnership with Google, Builds on Economic Benefits & Programs for its Members
Local Media Consortium Renews Partnership with Google, Builds on Economic Benefits and Value-added Programs for its Members New York, May...
Local Media Consoritum
- Apr 26
Local Media Consortium Names HTL BID as Premier NewsPassID Integration Solution for Local Publishers
Hashtag Lab’s HTL BID platform bridges the ad-tech engineering gap NEW YORK — Publishers looking to manage ad tech more efficiently by...
Local Media Consoritum
- Apr 14
Local Media Consortium Announces 2022 Spring Conference
Atlanta event brings together industry leaders to share insights on optimizing revenue, increasing audience engagement and navigating the...
Local Media Consoritum
- Feb 24
Local Media Consortium Announces 2022-2024 Board Appointments
The Local Media Consortium announced its board-appointed seats for the 2022-24 term, which includes returning member Stefanie Manning of...
Local Media Consoritum
- Feb 10
NewsPassID Pilot Program Shows 90% Uplift in Revenue in most cookieless environments
New white paper outlines positive impact of initiative to help publishers develop new consumer and advertising monetization strategies...
Local Media Consoritum
- Nov 11, 2021
The Meta Branded Content Project Announces New Funding to Expand Programs
New York, Nov. 11, 2021 – The Meta Branded Content Project, which helps facilitate growth, engagement and success for local media...
Local Media Consoritum
- Oct 13, 2021
Local Media Consortium Announces Executive Board for 2022
NEW YORK – Oct. 13, 2021 – The Local Media Consortium (LMC), a strategic alliance of local media companies, today announced that it has...
Local Media Consoritum
- Jul 28, 2021
Local Media Consortium Releases First Annual Member Economic Impact Report: Shows Leveraging Scale
Strength-in-numbers business model delivered $44 million in cumulative revenue and cost savings to print, digital and broadcast media...
Local Media Consoritum
- May 28, 2021
LMC and GNI Announce Publication of Digital Advertising Revenue Playbook for Small and Midsize Pubs
Series of free workshops will supplement content May 28, 2021 – The Google News Initiative (GNI), in partnership with the Local Media...
Paul Smith
- Apr 20, 2021
Local Media Consortium Announces Applications Open for Second Annual Scholarship Program
Local Media Consortium Establishes Scholarship Program for Students Pursuing Journalism or Media Degrees NEW YORK, April 20, 2020 – The...
Paul Smith
- Apr 9, 2021
Legacy.com® to Acquire Adpay® from Ancestry®
CHICAGO, Ill. (February 18, 2021) – Legacy.com and Ancestry today announced they have reached a definitive agreement for the sale of...
Paul Smith
- Mar 31, 2021
Stacker and LMC announce partnership to provide engaging, research-based stories to LMC members
The partnership gives LMC members the resources they need to deliver impactful stories, further engaging readers and supplementing...
Local Media Consoritum
- Mar 23, 2021
LMC Launches NewsNext and NewsPassID to Deliver Scalable, Privacy-Compliant Consumer Path
NEW YORK, Mar. 23, 2021 – The Local Media Consortium (LMC) today announced the launch of NewsNext, a strategic initiative to redefine...
Paul Smith
- Mar 9, 2021
Branded Content Project Announces $1M Milestone in Content Series Sponsorship Sales Revenue
Achievement signifies importance of branded content to digital advertising strategies; winners of BIPOC bootcamp also announced New York,...
Paul Smith
- Feb 10, 2021
Legacy.com and Lee Enterprises Expand Obituary Partnership
Legacy’s new & improved obit platform now powers all 77 Lee newspaper markets CHICAGO, Ill. (January 26, 2021) — Legacy.com, Inc., the...
Paul Smith
- Jan 21, 2021
Branded Content Project Announces Applications Open for BIPOC Publishers Bootcamp
Initiative will provide top-line training and consulting to help grow revenue and engagement NEW YORK, January 21, 2021 - The Branded...
Local Media Consoritum
- Jan 19, 2021
LMC and Mather Economics Announce Partnership on Digital Subscription Services
Technology and consulting services will help maximize customer value for LMC members NEW YORK, Jan. 19, 2021 – The Local Media...
Paul Smith
- Nov 11, 2020
LMC and Viafoura Announce Partnership to enhance audience engagement, moderation and monetization
Viafoura’s suite of solutions will enable LMC members to build audiences and increase revenue NEW YORK, November 11, 2020 — The Local...
Paul Smith
- Oct 27, 2020
Branded Content Project Releases Research on State of Content Marketing in 2020
Data by Borrell Associates shows that, in spite of challenging times, branded content remained steady NEW YORK, Oct. 27, 2020 – The...
Paul Smith
- Oct 26, 2020
E&P and LMC to Host “EPPYs LIVE” to Announce 2020 EPPY Award Winners and Finalists!
Free Live Broadcast: Tuesday, October 27th at Noon ET Register at EPPYawards.com Now in its 25th year, the Editor and Publisher (E&P)...
Paul Smith
- Oct 15, 2020
StackCommerce Named Preferred Commerce Platform For Local Media Consortium
StackCommerce’s white-labeled marketplace technology to power affiliate commerce efforts for LMC media companies. NEW YORK, October. 15,...
Local Media Consoritum
- Sep 30, 2020
Local Media Consortium Hires Kevin Lockland as General Manager for The Matchup
Digital media veteran to develop content and audience growth strategies for collaborative sports platform NEW YORK, Sept. 30, 2020 – The...
Paul Smith
- Sep 18, 2020
New INMA report explains why branded content fits today’s advertising moment
DALLAS (16 September 2020) — Branded content is a strong strategy for today’s COVID-influenced market and for consumers influenced by...
Paul Smith
- Sep 14, 2020
LMC and LMA Announce Second Phase of The Branded Content Project and Local News Resource Center
Facebook Journalism Project to continue funding new initiatives boosting revenue and content opportunities New York, Sept. 15, 2020 – The...
Paul Smith
- Sep 10, 2020
Local Media Consortium Announces New Membership Categories
Three new membership groups provide access to broad scope of LMC’s partner agreements and strategic initiatives NEW YORK, Sept. 10, 2020...
Paul Smith
- Aug 19, 2020
Local Media Consortium Welcomes 11 New Members, Including Leading US Latino News Company
Diverse new members of the strategic alliance will have access to best-in-class business and technology partners at scale NEW YORK,...
Paul Smith
- Aug 13, 2020
LMC Releases Member Survey of COVID-19 Impact on Local Newspapers
Pandemic has affected print advertising revenue but publishers expect significant recovery NEW YORK, Aug. 13, 2020 – The Local Media...
Paul Smith
- Aug 12, 2020
Local News Advertising Inclusion List: Impact and Improvement
In March 2020, the marketing industry and national publications began reporting on substantial blocking of content containing keywords...
Local Media Consoritum
- Jul 27, 2020
Local Media Consortium to Launch The Matchup With Deep Coverage on Professional and College Sports
Online sports collaboration offers 78 million enthusiasts multi-market access to content about their favorite teams, players and topics...
Paul Smith
- Jul 24, 2020
Google News Initiative Ad Revenue Lab Workshop Series
Check out this upcoming workshop series hosted by the Google Partnerships team on the topic of accelerating digital advertising revenue,...
Local Media Consoritum
- Jul 16, 2020
LMC & Google News Initiative Release Magid Research Findings on Advertiser Assessment of Local Media
Survey finds advertisers value local media’s connection to community, but think digital advertising expertise needs strengthening July...
Paul Smith
- Jun 18, 2020
Local Media Consortium Announces Partnership with Digital Business Platform Piano
Collaboration will enhance audience engagement and revenue generation for local media members NEW YORK, June 18, 2020 – The Local Media...
Local Media Consoritum
- Jun 9, 2020
Local Media Consortium, Local Media Association, Google Launch “Support Local News” Ad Campaign
$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise NEW YORK, June 9, 2020 – The Local Media...
-
- Jun 8, 2020
Branded content is STILL a big player in the future of advertising … even during a pandemic
Now that the shock of the past two months is starting to lift and it is time to start looking for marketing solutions for our advertisers, w
-
- May 24, 2020
Storytelling as a solution: Now is the right time to build branded content strategies
Storytelling has always been our secret weapon.
Local media organizations use the power of story to tell readers, viewers and listeners abo
Local Media Consoritum
- May 21, 2020
Local Media Consortium Enters Partnership with Zeus on Revenue Performance Platform
The Washington Post’s technology suite will provide revenue infrastructure, power advertising delivery for brands and local media outlets.
Local Media Consoritum
- May 7, 2020
Facebook Journalism Project Provides $16 Million in Funding to Support More Than 200 Local Newsrooms
Facebook Journalism Project Provides $16 Million in Funding to Support More Than 200 Local Newsrooms
Local Media Consoritum
- Apr 30, 2020
Local Media Consortium Announces 2020 Virtual Spring Conference
NEW YORK, April 30, 2020 /PRNewswire/ -- The Local Media Consortium, a strategic alliance of local media companies, today announced that it
Paul Smith
- Apr 22, 2020
The Business of Storytelling: A Free Branded Content Series – Introducing LIFE TODAY
Branded content offers a unique opportunity for marketers to tell their story and an immediate revenue opportunity for local media...
Local Media Consoritum
- Apr 10, 2020
8 Branded Content Creative Best Practices For Social Media
Wondering how to build successful and impactful social media content for your branded content campaign? Apryl Pilolli, head of innovation...
Local Media Consoritum
- Apr 10, 2020
Everyone Wins: Collaboration and Cooperation Through Branded Content
Over the past few weeks, the Branded Content Project‘s alpha partners, a mix of broadcaster, print and non-profit publishers, have made...
Local Media Consoritum
- Apr 10, 2020
BCP Expands To Include 5 Independently Owned Local News Organizations Serving Diverse Communities
FOR IMMEDIATE RELEASE — Publishers to receive Facebook funding to create revenue strategies around branded content initiatives FORT...
Local Media Consoritum
- Apr 10, 2020
Texas Tribune Site Changes Double Advertisers, Time Spent Per Branded Content Post
What kind of impact can a local media organization create through development work on native articles, site transitions, and studying the...