Paul Smith 3 hours ago New INMA report explains why branded content fits today’s advertising moment DALLAS (16 September 2020) — Branded content is a strong strategy for today’s COVID-influenced market and for consumers influenced by vir...
Paul Smith 5 days ago LMC and LMA Announce Second Phase of The Branded Content Project and Local News Resource Center Facebook Journalism Project to continue funding new initiatives boosting revenue and content opportunities New York, Sept. 15, 2020 – The...
Paul Smith Aug 12 Local News Advertising Inclusion List: Impact and Improvement In March 2020, the marketing industry and national publications began reporting on substantial blocking of content containing keywords su...
Local Media Consoritum Jul 27 Local Media Consortium to Launch The Matchup With Deep Coverage on Professional and College Sports Online sports collaboration offers 78 million enthusiasts multi-market access to content about their favorite teams, players and topics N...
Local Media Consoritum Jul 16 LMC & Google News Initiative Release Magid Research Findings on Advertiser Assessment of Local Media Survey finds advertisers value local media’s connection to community, but think digital advertising expertise needs strengthening July 16...
Paul Smith Jun 18 Local Media Consortium Announces Partnership with Digital Business Platform Piano Collaboration will enhance audience engagement and revenue generation for local media members NEW YORK, June 18, 2020 – The Local Media C...
Local Media Consoritum Jun 9 Local Media Consortium, Local Media Association, Google Launch “Support Local News” Ad Campaign $15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise NEW YORK, June 9, 2020 – The Local Media...
Local Media Consoritum May 21 Local Media Consortium Enters Partnership with Zeus on Revenue Performance Platform The Washington Post’s technology suite will provide revenue infrastructure, power advertising delivery for brands and local media outlets.
Local Media Consoritum May 7 Facebook Journalism Project Provides $16 Million in Funding to Support More Than 200 Local Newsrooms Facebook Journalism Project Provides $16 Million in Funding to Support More Than 200 Local Newsrooms
Local Media Consoritum Apr 30 Local Media Consortium Announces 2020 Virtual Spring Conference NEW YORK, April 30, 2020 /PRNewswire/ -- The Local Media Consortium, a strategic alliance of local media companies, today announced that it
Local Media Consoritum Apr 2 LMC & BSI Create Media Buying “Local News Advertising Inclusion List” to Unlock Local News Inventory Partnership Allows Advertisers to Confidently Place Ads within Vetted Local Media Outlets While Rewarding Local Media with Revenue for High
Local Media Consoritum Feb 26 Local Media Consortium Establishes Scholarship Program Local Media Consortium Establishes Scholarship Program for Students Pursuing Journalism or Media Degrees NEW YORK, Feb. 26, 2020 – The Lo...
Local Media Consoritum Jan 28 Local Media Consortium Announces Two New Hires to Expand Partner and Member Growth New York – Jan. 28, 2020 – The Local Media Consortium, a strategic alliance of leading local media companies, today announced the hire of...
Local Media Consoritum Jan 15 Admiral Offers Free CCPA Solution for Local Media Consortium (LMC) Members Admiral’s one-tag, multi-module platform offers a quick and easy path to CCPA (California Consumer Privacy Act) compliance for U.S. local...
Local Media Consoritum Nov 6, 2019 Local Media Consortium Announces Executive Board for 2020 NEW YORK – November 06, 2019 – The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced t...
Local Media Consoritum Sep 18, 2019 Local Media Association and Local Media Consortium Open Application Process for Branded Content Beta Broad range of media companies encouraged to apply; participants will receive grants funded by the Facebook Journalism Project to test an...
Local Media Consoritum Aug 28, 2019 LMC and LMA Announce Expanded Industry Education and Training Tools With Magid New Study Identifies how emerging advertising strategy gives local media organizations a new opportunity to define their brand, increase ...
Local Media Consoritum Aug 27, 2019 Local Media Consortium and LMA Announce Keynote Speakers for First Joint Conference: Elevate! Google and Salesforce executives will speak on maximizing revenue, creating new value, and increasing diversity and sustainable digital s...
Local Media Consoritum Aug 14, 2019 LMC Partners With Admiral to Power Visitor Relationships and Grow Revenue For of US Local News Admiral’s single tag SaaS platform offers a quick and easy path to digital subscriptions, adblock recovery, privacy consent management, e...
Local Media Consoritum Jun 28, 2019 Local Media Consortium and Centro Deliver Media Automation for Digital Publishers Local Media Organizations Centrally Manage In-House Agencies Through Centro’s Basis; Connects Back Office Functions with Planning, Buying...
