Turn Anonymous Visitors into Owned Audiences with our New Partner Retention.com
We are excited to announce our partnership with Retention.com. This platform is designed to help you expand your digital business by identifying and capturing a massive audience that was once impossible to identify.
The Challenge of Unidentified Website Traffic for Publishers
Today, approximately 97% or more of your website visitors remain completely anonymous—consuming your content and leaving without signing up for a newsletter or completing a form. Relying only on unpredictable search traffic and declining programmatic ad rates makes sustainable growth difficult, especially when building an email list the traditional way is slow.
How Retention.com Solves This
Identifies High-Intent Visitors: The platform matches your anonymous web traffic against an opt-in database of over 350 million IDs.
Grows Your CRM Automatically: When a match is found, it securely passes the visitor's profile and engaged email address directly into your email list or CRM.
Multiplies Your Addressable Audience: Instead of losing those readers, a site with 500,000 monthly visitors could identify an additional 50,000 to 100,000 contacts per month.
Drives Direct First-Party Revenue: These new contacts translate directly into newsletter revenue, sponsored content deals, and subscription conversions using real first-party data rather than estimated tracking cookies.
How it Works in 5 Easy Steps:
Lightweight Tag: Install a simple script via Google Tag Manager without heavy engineering.
On-Site Recognition: The script matches traffic against the Retention.com Identity Graph.
Multi-Pass Validation: Matched profiles are scrubbed to ensure valid, deliverable emails.
Automated Sync: Verified contacts stream automatically to your ESP or CRM.
Full Compliance: All profiles strictly adhere to U.S. CAN-SPAM and CCPA standards and are SOC 2 certified.
Turning passive visits into known subscribers creates a compounding first-party data asset:
Audience Scale: Expand direct reach by 5x to 6x using traffic you already earn through SEO and content.
Richer Advertiser Packages: Optional demographic enrichment adds age, gender, income, and intent data, letting you offer advertisers verified demographics instead of estimates.
Monetization Impact: Boost newsletter inventory, sponsored sends, and subscription conversions.
Proven Track Record: The Blaze added over 8 million subscribers in year one, while Heavy Sports gained 6 million subscribers and saw a 40% lift in open rates.
Exclusive Member Rates & Getting Started
Members gain access to discounted rates and flexible contract options compared to public plans.
View Rates: Member pricing is available directly inside the Member Portal.
Get Started: Interested in Retention.com? Contact Allye Ratledge.
Ready to Turn Anonymous Traffic into Direct Revenue?
Stop letting your audience remain invisible. You already invest in great content—Retention.com ensures you keep the readers you attract.
Log in to the Member Portal to view partner rates, or reach out to our Engagement Team to get started!
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