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Local Media Consortium, Local Media Association, Google Launch “Support Local News” Ad Campaign
$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise NEW YORK, June 9, 2020 – The Local Media...

Local Media Consoritum
Jun 9, 2020


Branded content is STILL a big player in the future of advertising … even during a pandemic
Now that the shock of the past two months is starting to lift and it is time to start looking for marketing solutions for our advertisers, w
juliacampbell74
Jun 8, 2020


Storytelling as a solution: Now is the right time to build branded content strategies
Storytelling has always been our secret weapon.
Local media organizations use the power of story to tell readers, viewers and listeners abo
juliacampbell74
May 24, 2020


Local Media Consortium Enters Partnership with Zeus on Revenue Performance Platform
The Washington Post’s technology suite will provide revenue infrastructure, power advertising delivery for brands and local media outlets.

Local Media Consoritum
May 21, 2020


Facebook Journalism Project Provides $16 Million in Funding to Support More Than 200 Local Newsrooms
Facebook Journalism Project Provides $16 Million in Funding to Support More Than 200 Local Newsrooms

Local Media Consoritum
May 7, 2020


Local Media Consortium Announces 2020 Virtual Spring Conference
NEW YORK, April 30, 2020 /PRNewswire/ -- The Local Media Consortium, a strategic alliance of local media companies, today announced that it

Local Media Consoritum
Apr 30, 2020


The Business of Storytelling: A Free Branded Content Series – Introducing LIFE TODAY
Branded content offers a unique opportunity for marketers to tell their story and an immediate revenue opportunity for local media...
Paul Smith
Apr 22, 2020


8 Branded Content Creative Best Practices For Social Media
Wondering how to build successful and impactful social media content for your branded content campaign? Apryl Pilolli, head of innovation...

Local Media Consoritum
Apr 10, 2020


Everyone Wins: Collaboration and Cooperation Through Branded Content
Over the past few weeks, the Branded Content Project‘s alpha partners, a mix of broadcaster, print and non-profit publishers, have made...

Local Media Consoritum
Apr 10, 2020


BCP Expands To Include 5 Independently Owned Local News Organizations Serving Diverse Communities
FOR IMMEDIATE RELEASE — Publishers to receive Facebook funding to create revenue strategies around branded content initiatives FORT...

Local Media Consoritum
Apr 10, 2020


Texas Tribune Site Changes Double Advertisers, Time Spent Per Branded Content Post
What kind of impact can a local media organization create through development work on native articles, site transitions, and studying the...

Local Media Consoritum
Apr 10, 2020


8 Best Practices For Using Social Ads To Distribute Branded Content
So you built fantastic content, you sold an amazing campaign to an advertiser but now it’s time to distribute. Apryl Pilolli, head of...

Local Media Consoritum
Apr 10, 2020


Beautiful Branding and A Birthday Party Build Revenue for ABC’s Localish
Can throwing a beautiful birthday party increase revenue for a local branded content initiative? The team from Localish proves that it...

Local Media Consoritum
Apr 10, 2020


6 Reasons Why You Need Branded Content Now
The Branded Content Project, funded by the Facebook Journalism Project in partnership with Local Media Association and Local Media...

Local Media Consoritum
Apr 10, 2020


Learn How The Dallas Morning News Uses Cause Marketing to Grow Revenue and Volunteerism With FWD>DFW
The Branded Content Project, funded by the Facebook Journalism Project in partnership with Local Media Association and Local Media...

Local Media Consoritum
Apr 10, 2020


Solutions For Sellers – The Who, What, When, And Why Of Branded Content
Defining and determining when and if to pitch branded content are two of the biggest challenges that publishers face when creating and...

Local Media Consoritum
Apr 10, 2020


Time = Money: Shaw Media Focuses On Time Saved With Reporting To Improve Retention, New Business
The Branded Content Project, funded by the Facebook Journalism Project in partnership with Local Media Association and Local Media...

Local Media Consoritum
Apr 10, 2020


LMA and LMC Open Application Process For Branded Content Project Beta Testers
Broad range of media companies encouraged to apply; participants will receive grants funded by the Facebook Journalism Project to test...

Local Media Consoritum
Apr 10, 2020


Build a Better Branded Business: 3 Ways You Can Get Involved with the Branded Content Project
Broad range of media companies encouraged to apply; participants will receive grants funded by the Facebook Journalism Project to test and e

Local Media Consoritum
Apr 10, 2020


LMC & BSI Create Media Buying “Local News Advertising Inclusion List” to Unlock Local News Inventory
Partnership Allows Advertisers to Confidently Place Ads within Vetted Local Media Outlets While Rewarding Local Media with Revenue for High

Local Media Consoritum
Apr 2, 2020
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