juliacampbell74Jun 8Branded content is STILL a big player in the future of advertising … even during a pandemicNow that the shock of the past two months is starting to lift and it is time to start looking for marketing solutions for our advertisers, w
juliacampbell74May 25Storytelling as a solution: Now is the right time to build branded content strategiesStorytelling has always been our secret weapon. Local media organizations use the power of story to tell readers, viewers and listeners abo
Paul SmithApr 22The Business of Storytelling: A Free Branded Content Series – Introducing LIFE TODAYBranded content offers a unique opportunity for marketers to tell their story and an immediate revenue opportunity for local media proper...
Local Media ConsoritumApr 108 Branded Content Creative Best Practices For Social MediaWondering how to build successful and impactful social media content for your branded content campaign? Apryl Pilolli, head of innovation...
Local Media ConsoritumApr 10Everyone Wins: Collaboration and Cooperation Through Branded ContentOver the past few weeks, the Branded Content Project‘s alpha partners, a mix of broadcaster, print and non-profit publishers, have made i...
Local Media ConsoritumApr 10BCP Expands To Include 5 Independently Owned Local News Organizations Serving Diverse CommunitiesFOR IMMEDIATE RELEASE — Publishers to receive Facebook funding to create revenue strategies around branded content initiatives FORT WORTH...
Local Media ConsoritumApr 10Texas Tribune Site Changes Double Advertisers, Time Spent Per Branded Content PostWhat kind of impact can a local media organization create through development work on native articles, site transitions, and studying the...
Local Media ConsoritumApr 108 Best Practices For Using Social Ads To Distribute Branded ContentSo you built fantastic content, you sold an amazing campaign to an advertiser but now it’s time to distribute. Apryl Pilolli, head of inn...
Local Media ConsoritumApr 10Beautiful Branding and A Birthday Party Build Revenue for ABC’s LocalishCan throwing a beautiful birthday party increase revenue for a local branded content initiative? The team from Localish proves that it ca...
Local Media ConsoritumApr 106 Reasons Why You Need Branded Content NowThe Branded Content Project, funded by the Facebook Journalism Project in partnership with Local Media Association and Local Media Consor...
Local Media ConsoritumApr 10Learn How The Dallas Morning News Uses Cause Marketing to Grow Revenue and Volunteerism With FWD>DFWThe Branded Content Project, funded by the Facebook Journalism Project in partnership with Local Media Association and Local Media Consor...
Local Media ConsoritumApr 10Solutions For Sellers – The Who, What, When, And Why Of Branded ContentDefining and determining when and if to pitch branded content are two of the biggest challenges that publishers face when creating and se...
Local Media ConsoritumApr 10Time = Money: Shaw Media Focuses On Time Saved With Reporting To Improve Retention, New BusinessThe Branded Content Project, funded by the Facebook Journalism Project in partnership with Local Media Association and Local Media Consor...
Local Media ConsoritumApr 10LMA and LMC Open Application Process For Branded Content Project Beta TestersBroad range of media companies encouraged to apply; participants will receive grants funded by the Facebook Journalism Project to test an...
Local Media ConsoritumApr 10Build a Better Branded Business: 3 Ways You Can Get Involved with the Branded Content ProjectBroad range of media companies encouraged to apply; participants will receive grants funded by the Facebook Journalism Project to test and e
Local Media ConsoritumFeb 19The Branded Content Project Expands To Include Five Independently Owned DEI Local News OrganizationsThe Branded Content Project Expands To Include Five Independently Owned Local News Organizations Serving Communities Of Color and Diverse...
