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    New INMA report explains why branded content fits today’s advertising moment
    Paul Smith
    • Sep 18, 2020

    New INMA report explains why branded content fits today’s advertising moment

    DALLAS (16 September 2020) — Branded content is a strong strategy for today’s COVID-influenced market and for consumers influenced by vir...
    0 comments
    LMC and LMA Announce Second Phase of The Branded Content Project and Local News Resource Center
    Paul Smith
    • Sep 14, 2020

    LMC and LMA Announce Second Phase of The Branded Content Project and Local News Resource Center

    Facebook Journalism Project to continue funding new initiatives boosting revenue and content opportunities New York, Sept. 15, 2020 – The...
    0 comments
    Branded content is STILL a big player in the future of advertising … even during a pandemic
    juliacampbell74
    • Jun 8, 2020

    Branded content is STILL a big player in the future of advertising … even during a pandemic

    Now that the shock of the past two months is starting to lift and it is time to start looking for marketing solutions for our advertisers, w
    0 comments
    Storytelling as a solution: Now is the right time to build branded content strategies
    juliacampbell74
    • May 25, 2020

    Storytelling as a solution: Now is the right time to build branded content strategies

    Storytelling has always been our secret weapon. Local media organizations use the power of story to tell readers, viewers and listeners abo
    0 comments
    The Business of Storytelling: A Free Branded Content Series – Introducing LIFE TODAY
    Paul Smith
    • Apr 22, 2020

    The Business of Storytelling: A Free Branded Content Series – Introducing LIFE TODAY

    Branded content offers a unique opportunity for marketers to tell their story and an immediate revenue opportunity for local media proper...
    0 comments
    8 Branded Content Creative Best Practices For Social Media
    Local Media Consoritum
    • Apr 10, 2020

    8 Branded Content Creative Best Practices For Social Media

    Wondering how to build successful and impactful social media content for your branded content campaign? Apryl Pilolli, head of innovation...
    0 comments
    Everyone Wins: Collaboration and Cooperation Through Branded Content
    Local Media Consoritum
    • Apr 10, 2020

    Everyone Wins: Collaboration and Cooperation Through Branded Content

    Over the past few weeks, the Branded Content Project‘s alpha partners, a mix of broadcaster, print and non-profit publishers, have made i...
    0 comments
    BCP Expands To Include 5 Independently Owned Local News Organizations Serving Diverse Communities
    Local Media Consoritum
    • Apr 10, 2020

    BCP Expands To Include 5 Independently Owned Local News Organizations Serving Diverse Communities

    FOR IMMEDIATE RELEASE — Publishers to receive Facebook funding to create revenue strategies around branded content initiatives FORT WORTH...
    0 comments
    Texas Tribune Site Changes Double Advertisers, Time Spent Per Branded Content Post
    Local Media Consoritum
    • Apr 10, 2020

    Texas Tribune Site Changes Double Advertisers, Time Spent Per Branded Content Post

    What kind of impact can a local media organization create through development work on native articles, site transitions, and studying the...
    0 comments
    8 Best Practices For Using Social Ads To Distribute Branded Content
    Local Media Consoritum
    • Apr 10, 2020

    8 Best Practices For Using Social Ads To Distribute Branded Content

    So you built fantastic content, you sold an amazing campaign to an advertiser but now it’s time to distribute. Apryl Pilolli, head of inn...
    0 comments
    Beautiful Branding and A Birthday Party Build Revenue for ABC’s Localish
    Local Media Consoritum
    • Apr 10, 2020

    Beautiful Branding and A Birthday Party Build Revenue for ABC’s Localish

    Can throwing a beautiful birthday party increase revenue for a local branded content initiative? The team from Localish proves that it ca...
    0 comments
    6 Reasons Why You Need Branded Content Now
    Local Media Consoritum
    • Apr 10, 2020

    6 Reasons Why You Need Branded Content Now

    The Branded Content Project, funded by the Facebook Journalism Project in partnership with Local Media Association and Local Media Consor...
    0 comments
    Learn How The Dallas Morning News Uses Cause Marketing to Grow Revenue and Volunteerism With FWD>DFW
    Local Media Consoritum
    • Apr 10, 2020

    Learn How The Dallas Morning News Uses Cause Marketing to Grow Revenue and Volunteerism With FWD>DFW

    The Branded Content Project, funded by the Facebook Journalism Project in partnership with Local Media Association and Local Media Consor...
    0 comments
    Solutions For Sellers – The Who, What, When, And Why Of Branded Content
    Local Media Consoritum
    • Apr 10, 2020

    Solutions For Sellers – The Who, What, When, And Why Of Branded Content

    Defining and determining when and if to pitch branded content are two of the biggest challenges that publishers face when creating and se...
    0 comments
    Time = Money: Shaw Media Focuses On Time Saved With Reporting To Improve Retention, New Business
    Local Media Consoritum
    • Apr 10, 2020

    Time = Money: Shaw Media Focuses On Time Saved With Reporting To Improve Retention, New Business

    The Branded Content Project, funded by the Facebook Journalism Project in partnership with Local Media Association and Local Media Consor...
    0 comments
    LMA and LMC Open Application Process For Branded Content Project Beta Testers
    Local Media Consoritum
    • Apr 10, 2020

    LMA and LMC Open Application Process For Branded Content Project Beta Testers

    Broad range of media companies encouraged to apply; participants will receive grants funded by the Facebook Journalism Project to test an...
    0 comments
    Build a Better Branded Business: 3 Ways You Can Get Involved with the Branded Content Project
    Local Media Consoritum
    • Apr 10, 2020

    Build a Better Branded Business: 3 Ways You Can Get Involved with the Branded Content Project

    Broad range of media companies encouraged to apply; participants will receive grants funded by the Facebook Journalism Project to test and e
    0 comments
    The Branded Content Project Expands To Include Five Independently Owned DEI Local News Organizations
    Local Media Consoritum
    • Feb 19, 2020

    The Branded Content Project Expands To Include Five Independently Owned DEI Local News Organizations

    The Branded Content Project Expands To Include Five Independently Owned Local News Organizations Serving Communities Of Color and Diverse...
    0 comments
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