Paul SmithSep 18, 2020New INMA report explains why branded content fits today’s advertising momentDALLAS (16 September 2020) — Branded content is a strong strategy for today’s COVID-influenced market and for consumers influenced by...
Paul SmithSep 14, 2020LMC and LMA Announce Second Phase of The Branded Content Project and Local News Resource CenterFacebook Journalism Project to continue funding new initiatives boosting revenue and content opportunities New York, Sept. 15, 2020 – The...
juliacampbell74Jun 8, 2020Branded content is STILL a big player in the future of advertising … even during a pandemicNow that the shock of the past two months is starting to lift and it is time to start looking for marketing solutions for our advertisers, w
juliacampbell74May 24, 2020Storytelling as a solution: Now is the right time to build branded content strategiesStorytelling has always been our secret weapon. Local media organizations use the power of story to tell readers, viewers and listeners abo