LMC Partners With Admiral to Power Visitor Relationships and Grow Revenue For of US Local News
Admiral’s single tag SaaS platform offers a quick and easy path to digital subscriptions, adblock recovery, privacy consent management, email acquisition and revenue growth for LMC members
Within 24-hours of tag install, publishers work directly with Admiral’s Customer Love team to enable additional modules such as: ● Whitelist-based adblock revenue recovery ● Reinsertion-based adblock revenue recovery ● Per-site and multi-site subscription, membership and donation revenue ● SSO, Email acquisition & social growth ● GDPR/CCPA Privacy & Consent Management Focus on visitor relationships comes at a time when publishers worldwide are adjusting their revenue models to deal with issues from adblocking and content monetization, to consent & privacy concerns.
“Admiral’s one-tag solution has been quick and easy for sizing & solving WRAL.com adblock losses. We are now recovering thousands of dollars and starting direct visitor relationships.” said John Conway, General Manager, Capitol Broadcasting Company. “Even better, we’ve been able to test introductory, monthly and annual membership offers with zero code required and Admiral’s Customer Love team even handles membership support questions for our visitors.”
“Whether it’s recovering revenue from adblock users or selling paid subscriptions, the solution to digital monetization challenges starts with first party relationships with your visitors, and that’s where Admiral shines.” says Rua. “LMC members are in a fantastic position to leverage VRM tactics. Local media brands are the ‘home team’, there’s brand affinity and a relationship already present, and Admiral helps convert those relationships into revenue with one tag, one vendor, one consistent visitor relationship”.
For more information on the LMC+Admiral partnership, members can visit https://getadmiral.com/LMC
About the Local Media Consortium The Local Media Consortium delivers economic value through strategic partnerships on behalf of more than 80 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 2,500 outlets. By harnessing the combined volume and scale of its members, the LMC reduces costs and increases revenue with technology and service providers like Google, Facebook, Monster and others. The aggregated LMC audience footprint spans 160 million unique monthly visitors and its member companies serve more than four billion pageviews to consumers. More information is available at www.localmediaconsortium.com.
ABOUT ADMIRAL Admiral is the industry’s leading Visitor Relationship Management (VRM) platform, serving over 16,000 sites worldwide. Admiral empowers publishers to engage their audiences to drive and optimize revenue streams from paid subscriptions to adblock recovery. Admiral’s solution set includes the free revenue analytics module, and a suite of engagement, GDPR/CCPA privacy compliance, subscription, and revenue growth modules. Interested publishers and partners are encouraged to learn more at GetAdmiral.com
Media Contacts: Christina Gillham, 646-868-5174 firstname.lastname@example.org Kristin Brocoff, 949-400-4899 email@example.com