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Christopher Herbert

Former GM, CNN Digital

Christopher Herbert

Chris Herbert served as General Manager of CNN's digital business from 2021-2022, a $450M revenue business with 700 employees and a global reach of 200M users.  Prior to that, he served as SVP of Operations and Strategy from 2016-2020.  During his tenure at CNN, he grew non-core revenue at a 20% annual rate, twice as fast as audience growth, until it made up 40% of total revenue.  He significantly expanded licensing and distribution partnerships, grew performance marketing, and created new businesses such as CNN Underscored, a product review and recommendation section.


From 2012-2016, Herbert served in various leadership roles in the digital product group at The Weather Channel, most recently as Senior Vice President of Growth Products & Emerging Platforms.  He helped lead the transformation of the product development efforts from waterfall to one focused on lean and agile practices.


From 2008-2012, he worked at Bloomberg LP in New York, where he served as Head of Special Projects and also spent 3 years in the media strategy group.  He partnered closely with business, product and editorial leaders to drive growth in the web and mobile businesses, expand internationally, and acquire and transform Businessweek.


He started his post-MBA career in the media practice at McKinsey & Company.  Clients included a group of 15 local newspapers in the Southeast and major professional sports league.


Herbert received his MBA at the Tuck School of Business at Dartmouth, where he was a Tuck Scholar and also was the founder of the online satirical news site The Tuck Profit.  He is also a graduate of Middlebury College,  where he studied economics and American literature.  He serves on the Atlanta board of JDRF, a nonprofit focused on accelerating life-changing breakthroughs to cure, prevent and treat Type 1 Diabetes and its complications.  He lives in Atlanta with his wife and three boys.  He is an amateur ice hockey player, amateur naturalist and forager, and professional New York Rangers fan.

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