Hear from Chris Herbert, former GM of CNN Digital, about how local media companies can create new revenue streams by thinking like product managers.  Which audiences are you trying to reach?  What problems can you solve for them?  What capabilities do you need to add to your organization?  How do you get started?  Drawing on his experience launching several new business lines, Chris will discuss his approach to better serve audiences, grow revenue from non-traditional sources, and strengthen business models to support journalism.