As the sun sets on Universal Analytics, the digital marketing world is preparing to embrace the next generation of analytics: GA4. With a new approach to capturing traffic and audience metrics, GA4 promises to transform how publishers and marketers understand and analyze user behavior. However, the transition can be daunting, as some early adopters have experienced a perceived decline in their metrics.

Join us for this enlightening session as we dive into the world of GA4 and explore the differences from Universal Analytics. Our expert panel will feature a Google analytics leader, a prominent digital marketing agency, and one of your peers who has successfully navigated the change. Don't miss this opportunity to stay ahead of the curve and ensure your organization makes a seamless transition to GA4.