In this session, join AdCellerant's Vice President and Senior Director of Business Development on the consultative approach to media sales. Setting the right expectations and starting with the end in mind is crucial to any digital sales pitch. Learn from two of the ad tech industry's leading sales professionals on how to under-promise and over-deliver, focus on the metrics that matter, and to sell what your team is best at selling: an audience! Dive in and get some actionable items that you can share with your team today to enhance their sales pitch.