Learn how NewsPassID, the publisher owned advertising network and program through the LMC, is changing the future of advertising from a challenge to an opportunity.

In this must-attend session, you will hear from NewsPassID experts Scott Cunningham and Tobias Bennett and your peers about the positive results so far in advertising revenue performance and a look at what’s coming up. Learn how to have success in cookie-less environments; increase revenue through new first party data offerings and curated marketplaces; navigate the ever changing privacy landscape and earn trust with consumers; and help advertisers realize better ROI on their investment with local journalism and audiences at scale.