VP, Revenue & Partnerships
Local Media Consortium
Tobias Bennett joined the LMC staff in June of 2015. In his current role, Tobias is responsible for overseeing the LMC’s combined programmatic offerings, shepherding member committees focused on all things display advertising, developing and nurturing LMC relationships with ad tech and solutions providers and providing revenue focused consultation to LMC members.
Tobias spent the first 8 years of his digital media career at McClatchy with roles in ad operations and digital revenue development. As the Digital Display revenue manager for McClatchy, Tobias oversaw McClatchy’s first forays into programmatic advertising, on both the buy and sell side, developed company-wide digital ad rating policies for O&O inventory and was responsible for identifying, testing and implementing emerging digital revenue opportunities.
Tobias is the adoptive father of a very high maintenance dog. When not crusading in the name of local journalism, Tobias can be found just off the fairway of the golf courses of North Carolina, yelling at a television in support of his beloved, universally popular, New England sports franchises, strumming his guitar or in his kitchen.