Director, Subscription Acquisitions and Growth
The Atlanta Journal-Constitution
Mark Sasser is the Director of Subscription Acquisitions and Growth at The Atlanta Journal-Constitution (AJC) since October 2022. As the leader of the Consumer Revenue Team, he develops strategies to ensure revenue and subscription targets are met. Mark's responsibilities include paid media strategies, digital product experience improvement, testing purchasing experience, analyzing campaign results, managing eCommerce subscription flow messaging and user experience, and directing consumer revenue sales teams and marketing on rating and creative strategy. With a rich industry background, he is devoted to driving digital growth and success at AJC.