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May 10, 2023

3:00 PM

YouTube: A Path to New Audiences and Revenue

Bill Hague



Travis Jones

Sr. Dir. of Social Media & Digital Content

EW Scripps

Tina Xiao

Global Program Manager

Google News Initiative

Within our world of media consumption, consumers are migrating to video at an unprecedented pace and advertising dollars are quickly following suit. If you follow the eyeballs and the money, one of the biggest paths leads to YouTube. In fact, 8 in 10 consumers ages 25-54 say they use YouTube weekly+ for local news and information and that’s a BIG number. As a local media company, how do you tap into this trend and turn YouTube into a new avenue to grow your audience and revenue?

In this stellar session, Google YouTube expert Tina Xiao and Bill Hague, from Magid research, will talk about how to help you achieve success on YouTube. Learn the top ways you can quickly create and execute winning strategies for content creation, audience engagement and advertising monetization. It’s not as hard as you might think! Don’t miss this session to find out how YouTube could be your next big opportunity.



MAY 9-11 | Scottsdale, AZ

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