Focusing on why zero and first-party data are essential for the success of media companies.
During this session, attendees will gain insights into how this data can be better collected, analyzed, and leveraged to create more engaging content, attract and retain audiences, and create new revenue opportunities. Creighton will cover industry-specific case studies and examples to illustrate the power of zero and first-party data in these contexts. Additionally, the session will highlight best practices for data privacy and security and how media companies can build and maintain trust with their audiences while still utilizing this valuable information. Executives in the media industry and those attending will leave with a clear understanding of why zero and first-party data must be a top priority for their businesses to succeed in today's ever-changing digital landscape.