As the first true ‘digital native’ generation, Gen Z has unique needs, values, and behaviors that greatly influence the media industry.

During this session, we will delve into the media preferences and behaviors of Gen Z, discussing their platforms of choice and why they spend more time on TikTok, YouTube, Instagram, and Roblox than any other media property. We will also explore how they discover and consume media, and what that means for the local media’s approach to engaging with this demographic.

Finally, what’s the path forward? As an industry, how can we futureproof our businesses and content to meet the fast-changing, evolving needs of Gen Z? This session promises to be an engaging and thought-provoking discussion that will leave you with new insights and takeaways to engage young consumers.