New INMA report explains why branded content fits today’s advertising moment
DALLAS (16 September 2020) — Branded content is a strong strategy for today’s COVID-influenced market and for consumers influenced by...
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The Branded Content Project
Branded content uses the strength of storytelling to provide a valuable benefit to advertisers while increasing audience engagement and revenue for local media publishers. This powerful revenue stream has shown to be a success for many media organizations. The branded content project is designed to help facilitate additional growth, engagement and success for more publishers of all shapes and sizes.
Paul Smith
- Sep 14, 2020
LMC and LMA Announce Second Phase of The Branded Content Project and Local News Resource Center
Facebook Journalism Project to continue funding new initiatives boosting revenue and content opportunities New York, Sept. 15, 2020 – The...
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- Jun 8, 2020
Branded content is STILL a big player in the future of advertising … even during a pandemic
Now that the shock of the past two months is starting to lift and it is time to start looking for marketing solutions for our advertisers, w
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- May 24, 2020
Storytelling as a solution: Now is the right time to build branded content strategies
Storytelling has always been our secret weapon.
Local media organizations use the power of story to tell readers, viewers and listeners abo
Paul Smith
- Apr 22, 2020
The Business of Storytelling: A Free Branded Content Series – Introducing LIFE TODAY
Branded content offers a unique opportunity for marketers to tell their story and an immediate revenue opportunity for local media...
Local Media Consoritum
- Apr 10, 2020
8 Branded Content Creative Best Practices For Social Media
Wondering how to build successful and impactful social media content for your branded content campaign? Apryl Pilolli, head of innovation...
Local Media Consoritum
- Apr 10, 2020
Everyone Wins: Collaboration and Cooperation Through Branded Content
Over the past few weeks, the Branded Content Project‘s alpha partners, a mix of broadcaster, print and non-profit publishers, have made...
Local Media Consoritum
- Apr 10, 2020
BCP Expands To Include 5 Independently Owned Local News Organizations Serving Diverse Communities
FOR IMMEDIATE RELEASE — Publishers to receive Facebook funding to create revenue strategies around branded content initiatives FORT...
Local Media Consoritum
- Apr 10, 2020
Texas Tribune Site Changes Double Advertisers, Time Spent Per Branded Content Post
What kind of impact can a local media organization create through development work on native articles, site transitions, and studying the...
Local Media Consoritum
- Apr 10, 2020
8 Best Practices For Using Social Ads To Distribute Branded Content
So you built fantastic content, you sold an amazing campaign to an advertiser but now it’s time to distribute. Apryl Pilolli, head of...
Local Media Consoritum
- Apr 10, 2020
Beautiful Branding and A Birthday Party Build Revenue for ABC’s Localish
Can throwing a beautiful birthday party increase revenue for a local branded content initiative? The team from Localish proves that it...
Local Media Consoritum
- Apr 10, 2020
6 Reasons Why You Need Branded Content Now
The Branded Content Project, funded by the Facebook Journalism Project in partnership with Local Media Association and Local Media...
Local Media Consoritum
- Apr 10, 2020
Learn How The Dallas Morning News Uses Cause Marketing to Grow Revenue and Volunteerism With FWD>DFW
The Branded Content Project, funded by the Facebook Journalism Project in partnership with Local Media Association and Local Media...
Local Media Consoritum
- Apr 10, 2020
Solutions For Sellers – The Who, What, When, And Why Of Branded Content
Defining and determining when and if to pitch branded content are two of the biggest challenges that publishers face when creating and...
Local Media Consoritum
- Apr 10, 2020
Time = Money: Shaw Media Focuses On Time Saved With Reporting To Improve Retention, New Business
The Branded Content Project, funded by the Facebook Journalism Project in partnership with Local Media Association and Local Media...
Local Media Consoritum
- Apr 10, 2020
LMA and LMC Open Application Process For Branded Content Project Beta Testers
Broad range of media companies encouraged to apply; participants will receive grants funded by the Facebook Journalism Project to test...
Local Media Consoritum
- Apr 10, 2020
Build a Better Branded Business: 3 Ways You Can Get Involved with the Branded Content Project
Broad range of media companies encouraged to apply; participants will receive grants funded by the Facebook Journalism Project to test and e
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