Sailthru by Zeta, provides LMC members with a powerful, easy-to-use email marketing platform backed by white-glove service and a cost-efficient CPM pricing model. Unlike traditional ESPs that rely on license fees and limited support, Sailthru combines advanced segmentation, automation, and AI-driven personalization with integrated deliverability and full-service agency expertise. Built for media and publishing brands, the platform creates unified customer profiles to power relevant, lifecycle-based messaging that enhances engagement and drives revenue, all with fast implementation and reduced total cost of ownership.