Hashtag Labs Inc. provides LMC members with access to a highly-configurable ad tech management and deployment platform called HTL BID. HTL BID is a click-not-code, workflow and software automation solution that makes managing ad tech on a publisher's page cost less time and money without causing the publisher to sacrifice business autonomy and the flexibility needed to service direct deals. With HTL BID, publishers can now access leading ad tech capabilities and innovative ad products and features that help publishers earn more money. For example, HTL BID comes ready out of the box with the LMC's NewsPassID.