Google is providing Local Media Consortium members with Google search and ad-serving technology and the opportunity to leverage Google’s advertising exchange to create a marketplace of premium local publishers. The products and services at the heart of the Local Media Consortium-Google partnership include a Local Media Consortium private exchange among its membership, powered by the DoubleClick Ad Exchange; DoubleClick for Publishers; and, contextually-matched ads that appear on member companies’ websites and in search results (powered by Google Custom Search).