Local Media Consortium Partners With Admiral to Power Visitor Relationships and Grow Revenue For Majority of US Local News Publishers
Admiral’s single tag SaaS platform offers a quick and easy path to digital subscriptions, adblock recovery, privacy consent management, email acquisition and revenue growth for LMC members
NEW YORK, N.Y. – August 14, 2019 – Admiral, the world’s leading Visitor Relationship Management (VRM) platform, announced today a partnership with the Local Media Consortium (LMC) as the recommended visitor relationships and revenue partner for the 3,300+ media companies and outlets represented by the LMC. With a fast growing user base of over 16,000 sites worldwide, Admiral provides digital publishers solutions to grow and optimize revenue through building first party relationships with their visitors. One of the highlights of this strategic partnership are special “group pricing” terms offered exclusively to LMC members using Admiral
to manage adblock revenue recovery, implement paid subscription programs, manage privacy & consent, and drive email acquisition and social growth.
“Admiral is excited to partner with an organization as well respected and effective as the LMC” says Dan Rua, CEO, Admiral. “Local news and media outlets are critical to the Internet we all want to leave for our kids and grandkids. News and local media have been a strong growth vertical for us, and we’re passionate about helping even more publishers manage private,
trusted first party visitor relationships to diversify and grow revenue”.
“What started two years ago as an exploratory project and bakeoff to identify the very best adblock recovery platform for LMC members, grew into something even more interesting once we learned about the power and scope of Admiral’s Visitor Relationship Management platform,” said Tobias Bennett, LMC VP of Revenue and Partnerships. “Paid subscriptions, privacy
consent, adblock and more are impacting our members. Instead of contributing to a Frankenstein of diverse visitor engagement options, we saw an opportunity to bring Admiral’s cohesive, visitor relationship-focused platform, to simplify publisher tech stacks and grow revenue”.
Within 24-hours of tag install, publishers work directly with Admiral’s Customer Love team to enable additional modules such as:
● Whitelist-based adblock revenue recovery
● Reinsertion-based adblock revenue recovery
● Per-site and multi-site subscription, membership and donation revenue
● SSO, Email acquisition & social growth
● GDPR/CCPA Privacy & Consent Management
Focus on visitor relationships comes at a time when publishers worldwide are adjusting their revenue models to deal with issues from adblocking and content monetization, to consent & privacy concerns.
“Admiral’s one-tag solution has been quick and easy for sizing & solving WRAL.com adblock losses. We are now recovering thousands of dollars and starting direct visitor relationships.” said John Conway, General Manager, Capitol Broadcasting Company. “Even better, we’ve been able to test introductory, monthly and annual membership offers with zero code required and Admiral’s Customer Love team even handles membership support questions for our visitors.”
“Whether it’s recovering revenue from adblock users or selling paid subscriptions, the solution to digital monetization challenges starts with first party relationships with your visitors, and that’s where Admiral shines.” says Rua. “LMC members are in a fantastic position to leverage VRM tactics. Local media brands are the ‘home team’, there’s brand affinity and a relationship already present, and Admiral helps convert those relationships into revenue with one tag, one vendor, one consistent visitor relationship”.
For more information on the LMC+Admiral partnership, members can visit
About the Local Media Consortium
The Local Media Consortium delivers economic value through strategic partnerships on behalf of more than 80 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 2,500 outlets. By harnessing the combined volume and scale of its members, the LMC reduces costs and increases revenue with technology and service providers like Google, Facebook, Monster and others. The aggregated LMC audience footprint spans 160 million unique monthly visitors and its member companies serve more than four billion pageviews to consumers. More information is available at www.localmediaconsortium.com.
Admiral is the industry’s leading Visitor Relationship Management (VRM) platform, serving over 16,000 sites worldwide. Admiral empowers publishers to engage their audiences to drive and optimize revenue streams from paid subscriptions to adblock recovery. Admiral’s solution set includes the free revenue analytics module, and a suite of engagement, GDPR/CCPA privacy compliance, subscription, and revenue growth modules. Interested publishers and partners are encouraged to learn more at GetAdmiral.com
Christina Gillham, 646-868-5174
Kristin Brocoff, 949-400-4899
ABOUT THE LOCAL MEDIA CONSORTIUM
The Local Media Consortium delivers economic value through strategic partnerships on behalf of more than 80 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 2,500 outlets. By harnessing the combined volume and scale of its members, the LMC reduces costs and increases revenue with technology and service providers like Google, Facebook, Monster and others. The aggregated LMC audience footprint spans 160 million unique monthly visitors and its member companies serve more than four billion pageviews to consumers.More information is available at www.localmediaconsortium.com.
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