Annual survey results underscore how publishers are rethinking sustainability amid structural shifts in discovery and monetization NEW YORK, February 11, 2026  – Cross-platform digital ad revenue growth is set to dominate local media strategies in 2026 as subscription growth flattens, according to the Local Media Consortium ’ s (LMC) annual Local Media Industry Insights Survey . The survey asked industry professionals about the state of the local media landscape in 2025 and