Mat Costa

Matthew Costa has more than two decades of experience in newspaper operations and digital advertising. He is Vice President of Agency Solutions at WEHCO Media, where he works with teams across sales enablement, advertising operations, and client strategy to develop scalable, effective advertising solutions for the WEHCO Newspapers and Digital Agency. Throughout his career, Costa has operated at the intersection of traditional media and digital transformation, helping WEHCO Media transition from print to digital subscriber experiences and adopt data-driven advertising practices. His background includes omnichannel marketing execution and revenue development across O&O, programmatic, and emerging channels. He has also contributed to consumer revenue strategy, collaborating with product and technology teams on subscription models and audience engagement initiatives. As a long-time member and advocate of the Local Media Consortium, Costa values the partnerships it builds and the opportunities it creates for media companies to grow together while serving their communities.