
Darren Larson
Director, Programmatic Sales and Ad Operations
TEGNA
Darren Larson is a digital media executive with more than 20 years of experience driving advertising revenue growth across digital and streaming platforms. Since joining TEGNA in 2015, he has led programmatic monetization strategies and strategic partnerships across the company's digital properties, including web, mobile, and connected television (CTV). Prior to TEGNA, Darren held digital advertising leadership positions at Gannett and Belo.
Throughout his career, Darren has focused on developing new revenue opportunities, expanding digital advertising capabilities, and building strategic partnerships that drive sustainable growth. He earned a Bachelor of Science in Advertising from Oklahoma State University.
