Beth Walsh

Beth Walsh is Director of Sales at WRAL-TV/Capitol Broadcasting Company, where she leads a multi-platform sales organization across broadcast, streaming, and digital. With more than two decades of experience at major broadcast groups, Beth has built a career driving growth, transformation, and innovation in local media sales.

She has held leadership roles with some of the country’s largest broadcasters, consistently developing high-performing teams, building new revenue streams, and positioning local media as a powerful competitor in an evolving advertising landscape. Known for her strategic mindset and collaborative approach, Beth has guided organizations through industry shifts while maintaining a sharp focus on client success and revenue impact.

Her leadership style blends data-driven decision-making with a deep commitment to mentoring the next generation of media sellers. She is passionate about the role local media plays in connecting communities and believes in the importance of industry collaboration to ensure a strong future for broadcasters.

Beth brings both deep operational knowledge and a forward-looking perspective on how broadcasters can adapt and thrive in a rapidly changing marketplace.