Virtual Conference 2020

Session Description

Sustaining Local News During the Crisis

2:00 PM ET

Six weeks after restrictions were introduced across the country due to the Coronavirus crisis, the incredible value that journalism provides has never been clearer. That value has been reflected in the record audience and digital subscription surge that many publishers saw in March and April. What's worked? What's next? How should publishers start to consider the long term, to continue driving their businesses forward while retaining all those new customers? Hear lessons from The Philadelphia Inquirer and get the latest data and insights from across the industry.

Join Megan Parzych, Vice President Marketing at The Philadelphia Inquirer and Michael Silberman, SVP Strategy at Piano for a live discussion.

Michael Silberman, SVP of Strategy, Piano

Michael Silberman is SVP Strategy at Piano, overseeing Strategic Services, which provides Product Development Strategy, Launch Services and Revenue Optimization to Piano clients. In that role, Silberman applies his extensive experience in media to bear on behalf of Piano’s customers, helping to accelerate their digital growth. Prior to joining Piano, he was General Manager, Digital Media at New York Media, overseeing product, technology, design, consumer marketing and business development. During his time at New York, he quadrupled digital revenue and grew audience more than 10-fold, launched and as standalone sites and helped transform the company from a regional magazine to a national network of digital brands. Silberman lead digital editorial and product development at Rodale, and started his digital media career at as one of the top editors, helping to launch and grow the site into one of the leading news sites of the web 1.0 era. Pre-digital (yes, there was such a thing) he was a producer at CBS News.

Megan Parzych, VP Marketing at The Philadelphia Inquirer

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