Virtual Conference 2020

Session Description

Revenue Management Best Practices

2:00 PM ET

Google will review best practices for managing yield within Ad Manager. This webinar will focus on short term opportunities to impact revenue, while reminding folks of the long term principles that can also have a positive impact on performance.

Beth Grossman, Team Revenue Lead, News & Publishing at Google

Beth Grossman is the Revenue and Analytics Team Lead for Google’s top Local News and Media partners. With an emphasis on the supply side solutions, Beth is passionate about helping Google’s strategic partners maximize growth and long-term value for their organizations through experimentation and data driven solutions.  With over a decade of experience at Google, Beth has ad technology domain expertise across multiple publisher verticals.  Prior to Google, Beth was the Director of Research and Analytics for the Dow Jones Online Network which included the Wall Street Journal, MarketWatch, Barrons, and launch of AllthingsD.

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