Virtual Conference 2020

Session Description

Leveraging Email to Grow Revenue and Subscribers

1:00 PM ET

Kerel Cooper, SVP of Global Marketing at LiveIntent and Greg Heiman, New Business Development Director at Site Impact will review ways in which local media companies have leveraged their tools and platforms to grow digital revenue and subscribers.

Kerel Cooper, SVP Global Marketing at LiveIntent

Kerel is the Senior Vice President of Global Marketing at LiveIntent. He currently leads the marketing team and works closely with sales, product, engineering and customer success to create awareness and generate leads for key products and features. Kerel has 20 years of digital media experience building and leading Advertising Operations, Account Management, Partnerships & Product Marketing teams. Prior to LiveIntent, Kerel Cooper held positions at Advance Digital as the Senior Director Ad Platform Strategies and JupiterMedia as Director of Advertising Operations. Kerel is also the co-founder and co-host of Minority Report Podcast which highlights people of color, diverse backgrounds, women & LGBTQ community within advertising and marketing. Kerel has his Bachelor’s degree in Management Science/Marketing from Kean University and an MBA from Regis University.

Greg Heiman, New Business Development at SiteImpact

Greg Heiman has quickly risen as an industry expert in the Internet & Email Marketing industry over the last few years. He is passionate about Email Marketing and has an unwavering commitment to developing strategic relationships with global media companies alike  that raise the bar and efficiency of white labeled solutions through Email Marketing ultimately generating new revenue for media groups. To Heiman, Email Marketing has endless possibilities and is today’s foundation in generating new and legacy revenue in the advertising space.

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