NewsPassID: Proven Success in Increasing Programmatic Revenue
2:30 - 3:15 PM
Ballroom I & II
Hear from LMC NewsPassID pilot participants about how they realized significant uplift in programmatic revenue while optimizing third party bidders.. They’ll share how NewsPassID aims to create a more direct connection with advertisers through first party data. Find out how you can sign up for NewsPassID and accelerate your digital revenue.
Dir., Digital Business Development
VP, Digital Products
The E.W. Scripps Company
Sr. Dir., Programmatic Strategy