2022 Spring Conference

May 10 -11, 2022

Atlanta, GA

NewsPassID: Proven Success in Increasing Programmatic Revenue

May 10

2:30 - 3:15 PM

Ballroom I & II

Hear from LMC NewsPassID pilot participants about how they realized significant uplift in programmatic revenue while optimizing third party bidders.. They’ll share how NewsPassID aims to create a more direct connection with advertisers through first party data. Find out how you can sign up for NewsPassID and accelerate your digital revenue.

Google News Initiative Transparent

Mark Bullard

Lee Enterprises

Dir., Digital Business Development

Scott Cunningham



Chris Fehrmann


VP, Digital Products

Brody Wing

The E.W. Scripps Company

Sr. Dir., Programmatic Strategy