2022 Spring Conference

May 10 -11, 2022

Atlanta, GA

National Brands & Agencies on Buying Local

May 11

10:00 - 10:45 AM

Ballroom I & II

During this fast-paced, engaging session, attendees will learn how national brands and agencies think and act when buying local media. Panelists will also discuss what local media companies can do from a marketing and technical standpoint to attract national buyer attention and increase local advertising spending.

Google News Initiative Transparent

Tobias Bennett

Local Media Consortium

VP, Revenue & Partnerships

Neal Thurman

Co-Founder/Director, Coalition for Better Ads

Brand Safety Institute/Coalition for Better Ads

Mark Zaneis


Trustworthy Accountability Group/Brand Safety Institute