
National Brands & Agencies on Buying Local
May 11
10:00 - 10:45 AM
Ballroom I & II
During this fast-paced, engaging session, attendees will learn how national brands and agencies think and act when buying local media. Panelists will also discuss what local media companies can do from a marketing and technical standpoint to attract national buyer attention and increase local advertising spending.

Tobias Bennett
Local Media Consortium
VP, Revenue & Partnerships

Neal Thurman
Co-Founder/Director, Coalition for Better Ads
Brand Safety Institute/Coalition for Better Ads

Mark Zaneis
CEO/Co-Founder
Trustworthy Accountability Group/Brand Safety Institute