9:45 - 10:45 AM
Ballroom I & II
The end of the Cookie is nearing. Privacy-related laws and regulations are on the horizon. Much has been written about what this could mean to the advertising ecosystem, what it might mean to consumer data, and the potential positive and negative impacts for publishers, expert opinions and facts have, for the most part, been overlooked.
The Identity Crisis panel promises to deliver a no-holds-barred discussion of the reality of the significant change on the horizon. Who stands to benefit? Who will get hurt? What should publishers be doing now to prepare? This panel will give you answers.
Editor & Publisher
The Ozone Project