2022 Spring Conference

May 10 -11, 2022

Atlanta, GA

Hottest digital ad trends - CTV/OTT

May 11

11:00 - 11:45 AM

Learn how Discovery Inc has increased their ad revenue through emerging platforms like CTV/OTT, cross-platform advertising packages and a new innovative approach to targeting and analytics. As the industry moves away from age and gender and embraces audience-based buying, find out how they’re enabling unified audience targeting across all screens.

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Bill Murray

Discovery Inc

VP, Programmatic Revenue & Ad Products