
Hottest digital ad trends - CTV/OTT
May 11
11:00 - 11:45 AM
Learn how Discovery Inc has increased their ad revenue through emerging platforms like CTV/OTT, cross-platform advertising packages and a new innovative approach to targeting and analytics. As the industry moves away from age and gender and embraces audience-based buying, find out how they’re enabling unified audience targeting across all screens.

Bill Murray
Discovery Inc
VP, Programmatic Revenue & Ad Products