2022 Spring Conference

May 10 -11, 2022

Atlanta, GA

Build Direct Audience Relationships Through Your Newsroom

May 10

4:45 - 5:30 PM

Ballroom I & II

In 2022, digital media publishers can’t afford to overlook the importance of engaging audiences and creating a safe space for productive conversations. Readers can get their news from virtually anywhere, so the key to differentiating and increasing registrations and retention is to focus on building community and engagement — at every phase of the user journey.

Postmedia is implementing a full lifecycle audience engagement strategy in which editorial teams are playing a critical role in building relationships directly with their readers and subscribers. In this session, Erin Valois, VP of Digital Strategy at Postmedia will share:

  • Why Postmedia took control of the conversation on their owned and operated media

  • How they built an audience engagement framework with Viafoura

  • Ways to encourage participation among apprehensive newsrooms

  • The one engagement tactic that led to a 55% increase in registrations per article among the test group

Google News Initiative Transparent

Erin Valois


VP, Digital Strategy

Mark Zohar


President & COO