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2022 Spring Conference

May 10 -11, 2022

Atlanta, GA

Advertising and platforms: Where do we go from here?

May 10

9:00 - 9:45 AM

Ballroom I & II

During his 45-minute address, Shawn will speak to and offer insights on the fast-changing relationship between brands, advertisers, publishers, and platforms. Based on his more than 20 years at the helm of Basis, he will also offer advice to publishers on how to navigate the rocky road forward and position their media outlets for success.


Shawn is the founder and CEO of Basis Technologies (formerly Centro), a provider of cloud-based workflow automation and business intelligence software for marketing and advertising. Its platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance.

Google News Initiative Transparent

Shawn Riegsecker

Basis Technologies

CEO/Founder