2022 Spring Conference

May 10 -11, 2022

Atlanta, GA

AGENDA

Day 1 - May 10

7:30 - 8:45 AM

Registration & Breakfast

8:45 - 9:00 AM

Ballroom I & II

Welcome & Opening Remarks

9:00 - 9:45 AM

Ballroom I & II

Advertising and platforms: Where do we go from here?

9:45 - 10:45 AM

Ballroom I & II

Identity Crisis

10:45 - 11:00 AM

Break

11:00 AM - 12:00 PM

Ballroom I & II

The View from Main Street

12:00 - 1:30 PM

Ballroom I & II

DEI Lunch

1:30 - 2:15 PM

Increasing Sales with Better Data and More Time

2:15 - 2:30 PM

Break

2:30 - 3:15 PM

Optimizing Ad Revenue

Ballroom III & IV

3:15 - 4:00 PM

LMC Partnerships That Work

Ballroom III & IV

4:00 - 4:45 PM

Best Practices to Grow Your Audience and Reader Revenue

Ballroom III & IV

4:45 - 5:30 PM

Community Member Reception

2:30 - 3:15 PM

NewsPassID: Proven Success in Increasing Programmatic Revenue

Ballroom I & II

3:15 - 4:00 PM

AI for Local News

Ballroom I & II

4:00 - 4:45 PM

Making Podcasts Work

Ballroom I & II

4:45 - 5:30 PM

Build Direct Audience Relationships Through Your Newsroom

Ballroom I & II

5:30 - 6:45 PM

Happy Hour

Day 2 - May 11

7:30 - 8:30 AM

Breakfast

8:45 - 9:00 AM

Ballroom I & II

Day 1 Recap & Warmup

9:00 - 10:00 AM

Ballroom I & II

Current/Future State of Consumer Funnel

10:00 - 10:45 AM

Ballroom I & II

National Brands & Agencies on Buying Local

10:45 - 11:00 AM

Break

11:00 - 11:45 AM

Hottest digital ad trends - CTV/OTT

11:45 - 12:00 PM

Closing Remarks