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LMC's Spring 2022 Conference - Atlanta
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2022 Spring Conference
May 10 -11, 2022
Atlanta, GA
Agenda
AGENDA
Day 1
Day 2
Day 1 - May 10
7:30 - 8:45 AM
Registration & Breakfast
Details
8:45 - 9:00 AM
Ballroom I & II
Welcome & Opening Remarks
Details
9:00 - 9:45 AM
Ballroom I & II
Advertising and platforms: Where do we go from here?
Details
9:45 - 10:45 AM
Ballroom I & II
Identity Crisis
Details
10:45 - 11:00 AM
Break
Details
11:00 AM - 12:00 PM
Ballroom I & II
The View from Main Street
Details
12:00 - 1:30 PM
Ballroom I & II
DEI Lunch
Details
1:30 - 2:15 PM
Increasing Sales with Better Data and More Time
Details
2:15 - 2:30 PM
Break
Details
2:30 - 3:15 PM
Optimizing Ad Revenue
Ballroom III & IV
Details
3:15 - 4:00 PM
LMC Partnerships That Work
Ballroom III & IV
Details
4:00 - 4:45 PM
Best Practices to Grow Your Audience and Reader Revenue
Ballroom III & IV
Details
4:45 - 5:30 PM
Community Member Reception
Details
2:30 - 3:15 PM
NewsPassID: Proven Success in Increasing Programmatic Revenue
Ballroom I & II
Details
3:15 - 4:00 PM
AI for Local News
Ballroom I & II
Details
4:00 - 4:45 PM
Making Podcasts Work
Ballroom I & II
Details
4:45 - 5:30 PM
Build Direct Audience Relationships Through Your Newsroom
Ballroom I & II
Details
5:30 - 6:45 PM
Happy Hour
Day 2 - May 11
7:30 - 8:30 AM
Breakfast
Details
8:45 - 9:00 AM
Ballroom I & II
Day 1 Recap & Warmup
Details
9:00 - 10:00 AM
Ballroom I & II
Current/Future State of Consumer Funnel
Details
10:00 - 10:45 AM
Ballroom I & II
National Brands & Agencies on Buying Local
Details
10:45 - 11:00 AM
Break
Details
11:00 - 11:45 AM
Hottest digital ad trends - CTV/OTT
Details
11:45 - 12:00 PM
Closing Remarks
Details