Mather Economics provides LMC members with digital analytics services that blend online data collection using Listener™, audience and content analytics, strategic consulting, and implementation support for an affordable monthly fee. Our team of economists and data scientists provide actionable recommendations for individual readers and tactical implementation support to help you grow your subscription revenue and profitability. Mather supports over 500 news media publications, and we capture audience behavior from over 100 news media websites across the globe. We combine offline and online data to help you optimize your entire subscriber revenue stream as you transition your business towards a digital-audience revenue model. Mather can share case studies at every stage of the subscriber lifecycle from publishers of all sizes, and we are excited to provide publishers access to best-in-class digital subscription capabilities at a reasonable cost through this partnership with the Local Media Consortium.