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The Local Media Corporation’s partnership with Lotame provides members with the premier toolset in the data management space. Utilization of the platform promises members a much deeper understanding of their highly engaged, premium audiences — and a greater ability to monetize that audience.

Members are also eligible to participate in the Local Media

Consortium data exchange, an aggregation of highly desirable behavioral segments, collected from across member properties and made available to the buy side via programmatic channels. The Lotame/Local Media Consortium agreement provides access to Lotame’s technology and expertise at volume-based pricing tiers structured to ensure reasonable terms for publishers of all sizes.