Klangoo, the developer of Magnet, provides LMC members with Natural Language Processing (NLP) services that help publishers improve audience acquisition, engagement, and understanding on their websites. By partnering with Klangoo, the LMC will enable its members to improve their audience acquisition strategies using Magnet’s NLP-based Personalized Email service, automated creation of Topic Pages that affect SEO, and its unique Follow Story/Topic/Section/Author explicit personalization feature. Magnet also offers an extensive list of engagement widgets that could be integrated on publisher sites such as: NLP-based Related Articles, Personalized Recommendations, automated content (article, video) tagging, and an extractive summary. Klangoo clients experience a surge of more than 21% in pageviews, more than 28% increase in the time spent on site, around 24% decrease in bounce rate, and a 32% increase in search engine driven visits, in addition to the fact that 20% of the website/app visitors became registered users.