Chris Loretto

LMC Logo Cropped Masthead 2 1024x169 Chris Loretto

Chairman of the Board

team image Chris Loretto

Chris Loretto, Chairman of the Board, has served as Digital First Media’s Chief Digital Officer and EVP Digital since August 2014. He currently provides strategic leadership for all key functional areas across the digital organization including Product, Development, Technology, Revenue, Operations, Audience, Marketing and Training. Prior to his current role with the company he was Vice President of Digital for the Los Angeles News Group from 2011-2014.

Serving on the Board of the Local Media Consortium since 2014, Chris takes an active strategic leadership role to drive and support the LMC’s Mission. Currently he helps lead several committees including Ad Viewability, Ad Blocking and Ad Quality. In addition, he now assumes the role as Chairman of the Board for the newly formed LMC Inc. He is also actively involved with the IAB, INMA and NAA industry associations.

Prior to Digital First Media, Chris was Director of Interactive media, Product Development and Marketing at The Times Media Company of Northwest Indiana before being promoted to Regional Executive for Mid-Valley Newspapers and publisher of three mastheads. At The Times, he was responsible for building audiences, developing digital and print products, and leading strategic marketing initiatives, branding, product marketing support, trade partnerships, promotions and community events. Company wide responsibilities included serving on the Digital Directors Steering Committee and Marketing Management Committee.

Before joining The Times in 2006, he was publisher for several business-to-business publications at Nielsen Media in New York. Chris is a veteran of the Marine Corps and a graduate of Stony Brook University with a degree in Economics.