Alex Sanchez Sobrino

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Senior Executive

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Alex is well rounded in the media industry with an established leadership track record in: Television, Radio, Digital, Print, Experiential and Sports Marketing. Most recently, Alex served as Vice President & General manager for NBC Universals’ Telemundo TV Station in Orlando, Fl. Prior to that Alex held Publisher, General Manager and Vice President of Sales & Marketing roles for Hearst Media Group in Houston, and the Dallas Morning News. Alex brings over 15 years of experience leading television and radio stations as General Manager in multiple states across the country. Alex established Spanish language Television and Radio networks through the US southwest and Mexico for The Dallas Cowboys Football Club. He was in charge of sales, marketing, affiliate relations, Production (executive producer) and on air talent.

Alex and his wife Julie live in Winter Garden, FL with their three sons (Joseph, Logan & Jack) and two Doberman (Apollo and Thor). Alex enjoys beating on drums, and spending excessive hours on the beautiful beaches of Florida with his family.