VP & Head of Advertising
Nick Johnson is Vice President and Head of Advertising. He is the architect of McClatchy’s multi-channel advertising structure focused on driving growth for client success in the digital age.
With 30 owned and operated local news brands in 14 markets, plus excelerateTM, McClatchy’s full service digital advertising agency, Johnson mobilizes his sales team strategically, targeted to distinct customer segments — National Digital, Strategic, Key Accounts, Local and C3 ( the company’s advertising call center.
Johnson formerly worked at Turner Ad Sales, where he served as senior vice president of digital ad sales strategy. He led digital sales strategy and business growth across the company’s portfolio of brands, including CNN, CNNMoney, TBS, TNT, Cartoon Network, Adult Swim and Super Deluxe.
Johnson also spent nearly a decade with NBCUniversal, most recently as senior vice president, digital media sales for NBCUniversal Sports. Johnson was also part of the team that launched the digital advertising sales strategy for CNN Interactive.