Director, Digital Advertising Strategy
Karen Godin is the Director of Digital Advertising Strategy at Star Tribune. Over the past 13 years, she has led digital marketing and operations teams across both print and broadcast media. She focuses on process efficiency to lead her teams; bringing more opportunity for employee retention and revenue generation. She has spent over 20 years in media, from local TV stations to operations at a national network. She believes in a balance of revenue generation and upholding the journalistic integrity of local media companies. Local communities can't thrive without quality journalism, and the revenue generated by advertising and distribution should focus on supporting that.