Rusty Coats is Executive Director of the Local Media Consortium, which includes more than 75 media companies driving more than 4 billion pageviews and 12 billion advertising impressions per month to 155 million unduplicated users, making the LMC the 5th largest news entity measured by comScore.
He also is President and founder of Coats2Coats, a consultancy that focuses on a media future that is participatory, profitable and mobile, working with for-profit and non-profit media companies, startups and foundations funding journalism innovation.
Rusty has worked in interactive media since 1993, driving audience and revenue for such news companies as McClatchy, Media General and E.W. Scripps. He started his career as a reporter for his hometown newspaper, The Evening News, in Jeffersonville, Indiana, and has worked for newspapers in Maine, Miami and Modesto, CA, as an investigative reporter and columnist, before becoming a technology reporter in 1993, covering the birth of interactive media. He also is the author of the novels “Out of Touch,” published in 2012, and “Avalon,” published in 2016.