Chris has spent the last several years at the Los Angeles News Group as the Executive Vice President of Digital where he has built the architecture of the digital strategy. Under his leadership, the Los Angeles News Group’s Digital Division became a leader throughout Digital First Media in creating innovative solutions and in delivering revenue performance. In his new role, Chris will lead digital strategy for DFM with expectations to drive innovation, revenue growth and audience development across all properties. Chris will sit on the Digital First Operating Committee, represent the company on the Local Media Consortium and with other digital industry leaders like Google and Yahoo!.
Prior to Digital First Media Chris was director of interactive media, product development and marketing at The Times Media Company of Northwest Indiana before being promoted to regional executive for Mid-Valley Newspapers and publisher of 3 mastheads. At The Times, Loretto was responsible for building audiences, developing digital and print products, and leading strategic marketing initiatives, branding, product marketing support, trade partnerships, promotions and community events. Companywide responsibilities include serving on the Digital Directors Steering Committee and Marketing Management Committee.
Before joining The Times in 2006, he was publisher for several business to business publications at Nielsen Media in New York and worked with Major Retailers and Consumer Products Goods Companies such as Target, Wal-Mart, Proctor & Gamble, Anheuser-Busch and Unilever.
He is a veteran of the Marine Corps and a graduate of Stonybrook University with a degree in economics.