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Lotame, the world's leading independent data management platform and most trusted and comprehensive data exchange, provides LMC members with the ability to collect, organize, analyze and activate their first party data in order to gain audience insights. With these insights, LMC members have access to new monetization opportunities, including: personalizing content to increase user engagement, winning more RFPs and non-endemic business, and increasing CPMs. Lotame is known for its flexibility, superior technology, and hands-on customer service and strategy.