Member FAQs

Frequently Asked Questions for prospective Local Media Consortium (LMC) Members

Who is eligible for membership?

Any U.S. or Canada-based company that owns locally focused newspaper, TV, radio properties or locally focused digital properties is eligible for membership.

What about non-U.S. or Canadian media, or online-only media?

At this time, membership is open only to only U.S. or Canadian companies that own newspapers, TV, radio properties or locally focused digital property.

How does my company become a member? What is the application process?

There is a simple application process that includes sharing traffic numbers and markets served. Applicants are reviewed by a committee of the LMC and approved by LMC member vote. Start by filling out “this form” and we will be in touch.

What are the benefits to members?

The LMC exists to leverage the scale of the LMC membership to create new revenue and audience opportunities and implement solutions by creating an efficient marketplace for solutions providers and media companies. The LMC also conducts conferences and regular communications to help members network and share best practices.

What are the dues?

Dues are assessed on a formula based on each company’s digital footprint (unique visitors, page views and monthly ad impressions) as a share of the LMC’s total.

How can I know if LMC membership makes financial sense for my company?

We encourage prospective members to speak with current members to help make that decision. Generally speaking, the goal of the LMC is to keep dues as low as possible, so the economics of membership make sense for any company.

What commitments are required of members, aside from paying dues?

None. Members are not required to participate in any partnerships, relationships or shared investments negotiated by the LMC. Each member decides how and whether to participate in LMC programs.

How long is a membership commitment?

Membership term is through September 30, 2018. There are annual review periods if a member elects to leave the LMC.

What companies are currently members?

A wide range of companies are members, from large corporations to small family-owned stations and newspapers. We keep an updated list of members on this page.

What companies currently have negotiated deals available only to Consortium members?

Watch the Latest News page for announcements of deals; please note that not all deals are made public.

Am I obligated to take the member deal from a partner or solution provider? Can I work with a different partner or solution provider?

No, you are not obligated to work with any partner or solution provider. You can weigh the pros/cons of any LMC-negotiated relationship, including LMC-signed partners or solution providers, and work with any partners or providers you like.

Is the Local Media Consortium a company, a non-profit, an association, or what?

The LMC is a partnership that exists only as a contractual agreement among members. It is not a corporate entity separate from its membership.

“In broadening the opportunities for our members, we are focusing on digital advertising sales, systems, search and network opportunities, as well as content enhancements for audience growth.”

Christian Hendricks
Vice President, Interactive Media
The McClatchy Company

“Much work and thinking has gone into the next wave of the consortium by some of the best minds in the industry and discussions are now under way with some of the top digital companies in the world.”

Jon Paton
CEO
Digital First Media

“The collective size, scale and impact of the consortium is truly breathtaking.”

Christian Hendricks
Vice President, Interactive Media
The McClatchy Company

“We see this as the next step in the evolution, growth and perfection of our ability to digitally serve our audiences.”

William S. Morris III
President and Chief Executive Officer
Morris Communications Company, LLC