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Christian A. Hendricks Named Local Media Consortium President

Christian A. Hendricks Named President

SARASOTA, Fl., Jan. 3, 2018 – The Local Media Consortium (LMC) today announced Christian A. Hendricks has been named the company’s president reporting directly to its CEO, Rusty Coats.

As president of the LMC, Hendricks will focus on growing the LMC’s rapidly expanding membership base, establishing new value-creating partnerships and working with the LMC team to maximize members’ ROI.

Hendricks most recently served as vice president for strategic initiatives at McClatchy. He is well-known in the publishing community and has consistently demonstrated the ability to innovate, drive growth, create partnerships and increase value while serving in a variety of executive roles at McClatchy and in the industry.

"I could not be more excited to welcome Chris to the LMC," said Coats. "His industry experience and track record of leadership success make him the perfect fit for the role of president. Chris’ hiring represents yet another positive investment in the LMC's future."

About the Local Media Consortium

The Local Media Consortium is a strategic partnership of leading local media companies focused on increasing member companies’ share of digital revenue and audience by pursuing new relationships with a variety of technology companies and service providers. The LMC was founded in 2013 to address the needs of advertisers seeking to reach high-quality audiences on brand safe local digital properties at scale. In addition, the LMC provides members with access to leading technology and content solutions by fostering key partnerships with companies including Google, Monster, Yahoo and others. LMC membership encompasses more than 75 local media companies in top markets across the United States and Puerto Rico, and includes more than 1,700 publications. The LMC audience footprint currently spans 164 million unique monthly visitors and its member companies serve more than four billion page views to readers. More information is available at

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Local Media Consortium

Rusty Coats, 813-277-8959