What is the relationship between service providers and media companies via the Local Media Consortium?
The LMC negotiates with service providers to develop terms that will be available to any member. While Master Service Agreements are between the service provider and the LMC, each member must sign its own agreement with a given service provider. Generally, all service, billing, etc. is between the provider and the customer.
What is the benefit to my company of working with the Local Media Consortium?
LMC represents more than 1,600 media properties across the U.S. and Canada. Service providers benefit from engaging in one set of negotiations that result in terms offered to all 1,600+ members. Providers that seek large levels of traffic and visitors benefit from unified aggregation and reporting.
What’s the process for my solutions company to be considered for a LMC deal?
The LMC currently is considering two or three topics per quarter. For each topic, an expert subcommittee will review member needs and service provider offerings, recommend one or more service providers for negotiation and ultimately negotiate a deal that will be available to all members. Interested service providers should submit contact information through the Contact Us page and we will coordinate the schedule for consideration.
That sounds pretty time-consuming. Can’t I just talk with whoever is in charge?
You can, but with the knowledge that, for consideration by the LMC, that is the process. No individual at the LMC, and no member company, is in a position to fast-track consideration.
If I go through the LMC review process, does that mean I can’t be talking with my customers and prospects at the same time?
Absolutely not. Nothing prohibits a service provider or a member company from talking, negotiating or making their own deals.
Will my company be disadvantaged somehow if we don’t work with the LMC?
Certainly not. The LMC recognizes that the review process will not meet the timeframe needed by many members, and the LMC encourages members to work with service providers to meet their own needs. In addition, input from LMC members is critical to the review process. Members’ experience with vendors will weigh heavily as topics are considered.
What if my company is not selected for a Consortium deal?
LMC members are not bound to work exclusively with a service provider selected for a Consortium deal. Any member company is free to negotiate deals with any service provider or vendor.
Is the Consortium pursuing only category-exclusive deals?
At the moment, yes. For each topic, a task force will review vendors and narrow the search down to one vendor with whom the LMC will negotiate a member deal. That said, given the broad range of media companies in the LMC, it’s possible that within a specific category, members will identify different sets of needs that can only be fulfilled by different service providers.